new_horizon_media_group

How to Grow Your Landscaping Business

alex@newhorizonap.com (Alex Cruz) — Thu, 30 Jan 2025 20:41:18 GMT

If you're a landscaper trying to book more jobs and grow your business, you already know that great work speaks for itself. But here’s the thing—if no one sees your work, they’re not calling you.

The best landscapers aren’t just good at what they do—they know how to market themselves, build a strong brand, and follow up with leads the right way. Let’s break down what you need to be doing to stand out, get more jobs, and grow.

1. Build a Strong Brand That People Recognize

Branding isn’t just a logo—it’s how customers remember you and why they choose you over the guy down the street. If you want more referrals and repeat clients, you need to look professional and be easy to find.

Get a solid, professional logo that represents your business
Be consistent with your colors, fonts, and style across your website, social media, and marketing
Have a memorable name and slogan that sticks in people’s heads
Show up online with an updated website, active social media, and a Google Business Profile

Branding makes people feel like they’re hiring a professional, not just some guy with a truck and a mower. If you don’t take your business seriously, why should your customers?

2. Use High-Quality Before & After Media

Landscaping is all about the visual transformation. If people can’t see the kind of work you do, they’re not going to hire you.

Get professional photos of your best projects
Use drone shots and video to show full property makeovers
Post time-lapse videos of your projects from start to finish
Share this content everywhere —your website, social media, and Google Business Profile

Potential customers want to see proof that you do great work. High-quality media builds trust and gets people excited about hiring you.

3. Get More Business with Strong Testimonials

Happy customers are your best sales tool. If you’re not getting reviews and testimonials, you’re making it harder to book jobs.

Ask for a review immediately after finishing a job
Feature testimonials on your website and social media
Turn reviews into case studies —tell the story of a big transformation you did

And if you really want to stand out, ask a happy customer to record a quick video testimonial . It’s way more convincing than a written review.

4. Use a CRM to Track Leads & Automate Follow-Ups

One of the biggest reasons landscapers lose business is because they don’t follow up fast enough. A Customer Relationship Management (CRM) system helps you stay organized and close more jobs.

Respond to leads immediately with automated emails and texts
Keep track of every lead and follow-up so nothing falls through the cracks
Send reminders and special offers to past clients so they hire you again

A good CRM makes sure you stay in front of potential customers , so they don’t forget about you and hire someone else.

5. Follow Up Like a Pro to Book More Jobs

You’d be shocked at how many landscapers lose jobs simply because they don’t follow up. People get busy, forget, or get distracted—you need to remind them why they reached out in the first place.

Call or text back fast —the sooner you respond, the better
Follow up multiple times —don’t assume they’re not interested just because they don’t respond right away
Make it easy to book —send a scheduling link or a simple text to lock in the job

If you don’t follow up quickly, someone else will. And that’s how you lose business.

Here’s How to Put It All Together

Branding, media, and strong follow-ups aren’t just nice extras—they’re the difference between staying booked or struggling to find work.

Most landscapers are great at their craft, but marketing and lead management is where they drop the ball . That’s where we come in.

At New Horizon Media Group , we help landscapers:

Get a professional brand and logo that makes them stand out
Use high-quality media to showcase their work and attract more leads
Set up automated follow-ups and CRM systems so they close more jobs

If you’re ready to take your landscaping business to the next level, let’s talk.

Put these systems in place, and you’ll start booking more jobs, making more money, and building a business that lasts.

Vacation Rental Media That Books Stays: How to Make Your Listing Stand Out

alex@newhorizonap.com (Alex Cruz) — Tue, 28 Jan 2025 13:42:29 GMT

Airbnb and Vrbo Photography Tips to Boost Bookings

Vacation Rental Media That Books Stays: How to Make Your Listing Stand Out

Vacation rentals are in high demand, but with so many properties competing for attention, how can you make yours the one that renters can’t resist? It all starts with presenting your property in the best possible light—literally and figuratively. From professional photography to thoughtful staging and a strong online presence, here's how to ensure your listing not only stands out but also books up quickly.

1. High-Quality Photography: The Ultimate Game-Changer

The first thing potential guests notice is your photos. Grainy, poorly lit images can make even the most beautiful property look unappealing. Here’s why professional photography is a must:

Bright, Inviting Shots : Professionally lit and edited photos create a warm and welcoming feel.
Wide-Angle Perspectives : Show off your property’s best features, from the spacious living room to the serene outdoor spaces.
Detail-Focused : Highlight unique touches like a cozy reading nook, luxurious bedding, or local artwork that makes your rental unique.

Tip : Include at least 20–25 high-quality photos to give a complete view of your property. Cover essential areas like the bedrooms, kitchen, bathrooms, and outdoor spaces.

2. Staging Tips to Wow Your Guests

Renters want to picture themselves relaxing in your property. Thoughtful staging can help create that emotional connection.

Declutter and Simplify : Clear surfaces of personal items but add inviting touches like fresh flowers, books, or a bottle of wine.
Neutral Palettes : Use soft, neutral colors to create a calming and universally appealing look.
Highlight Key Amenities : Showcase what makes your property special, whether it’s a private pool, a cozy fireplace, or stunning beach views.

Bonus : Include lifestyle photos, like a beautifully set dining table or a hammock overlooking the sunset, to help renters imagine their dream vacation.

3. Invest in a Dedicated Property Website

In addition to listing your rental on platforms like Airbnb or Vrbo, having your own website sets you apart. It gives you full control over your brand and allows you to avoid platform fees when renters book directly.

Custom Design : A beautifully designed site gives your rental a professional edge.
Booking Integration : Add direct booking functionality to simplify the process for guests.
SEO-Optimized Content : Include local area guides, tips for renters, and your property’s unique selling points to improve search engine visibility.

Pro Tip : Include a promo video or virtual tour on your website to give potential guests an immersive experience.

4. Add Videos to Your Listing

A well-made video can take your listing to the next level. Guests love seeing a walkthrough of the property before booking—it builds trust and excitement.

Show Off Key Features : Use a cinematic approach to highlight your rental’s best amenities.
Capture the Location : Include footage of nearby attractions, beaches, or hiking trails.
Keep It Short : A 60–90 second video is perfect for capturing attention without overwhelming viewers.

5. Respond Quickly and Professionally

Great media gets renters interested, but your responsiveness can seal the deal. Use automation tools or templates to reply quickly to inquiries while maintaining a professional tone. The faster you respond, the more likely you’ll secure the booking.

Why It’s Worth the Investment

Investing in professional media and thoughtful staging is an upfront cost that pays off in increased bookings, higher nightly rates, and glowing reviews. Properties with professional photos, for example, can earn up to 40% more in bookings compared to those with amateur images.

Ready to Transform Your Vacation Rental? At New Horizon, we specialize in creating media that helps vacation rental owners like you stand out in the competitive market. From stunning photography and video production to custom websites, we’ve got everything you need to elevate your listing and maximize your bookings.

Let’s make your property the one renters can’t resist. Contact us today to learn more!

🙄 I know we all dislike Zillow BUT.....

alex@newhorizonap.com (Alex Cruz) — Sun, 19 Jan 2025 14:34:57 GMT

Why Every Listing Needs a 3D Zillow Home Tour

Why Every Listing Needs a 3D Zillow Home Tour

I know, I know—we all roll our eyes when we hear the word “Zillow.” But let’s be real: Zillow dominates when it comes to real estate traffic. Whether we like it or not, it’s where buyers are searching, and the analytics don’t lie. So, instead of resisting it, why not use it to our advantage?

Here’s a quick story to prove the point.

The 3D Tour Test

An agent in Ohio decided to test the impact of adding a 3D Zillow Home Tour. She had two nearly identical listings in the same neighborhood. For one, she included a 3D tour. For the other, she didn’t.

The result? The listing with the 3D tour had triple the showings in the first week and quickly went under contract. Meanwhile, the other home sat with little activity. It wasn’t until she added a 3D tour to the second home that showings picked up and it finally sold.

Why 3D Tours Work

Zillow prioritizes listings with 3D tours, giving them better visibility and engagement. Buyers love the ability to virtually walk through a home, and the interactive experience keeps them on the listing longer. This translates into more inquiries, more showings, and faster sales.

The Takeaway

At the end of the day, Zillow has a dominant position in the real estate market, and the data backs it up. As agents, we should be leveraging this tool to its fullest potential. A 3D tour isn’t just a nice-to-have; it’s a game-changer for your listings.

Ready to give your next listing an edge? Let’s make it happen. Contact us today to discuss how a 3D tour can help you sell faster and stand out from the competition.

Semi Custom Or Custom?

alex@newhorizonap.com (Alex Cruz) — Thu, 25 Jul 2024 14:28:05 GMT

Website Packages Comparison

Choosing the right website package is crucial for effectively representing your brand online and achieving your business goals. At New Horizon Media Group, we offer two comprehensive website packages tailored to meet different needs and budgets: the Semi-Custom Website Package and the Full Custom Website Package.

Semi-Custom Website Package - $2,997

Overview: The Semi-Custom Website Package is designed for businesses that need a professional online presence quickly and cost-effectively. This package utilizes high-quality templates customized to match your brand's colors, logo, and style.

Includes:

Initial Consultation: Understand your business needs and goals.
Template-Based Design: Selection of a high-quality template, customized to reflect your brand.
Content Integration: Up to 5 pages (Home, About, Services, Blog, Contact) with client-provided text and images.
Basic SEO Setup: On-page SEO, keyword optimization, and meta tags.
Responsive Design: Mobile and tablet optimization.
Contact Form and Google Maps: Setup of a contact form and integration of Google Maps.
Social Media Integration: Links to your social media profiles.
Google Analytics Setup: For tracking site performance.
Training and Support: One-hour training session and 30 days of email support post-launch.

Best For:

Small businesses or startups
Businesses needing a quick online presence
Companies with limited budgets

Full Custom Website Package - $4,897

Overview: The Full Custom Website Package is perfect for businesses seeking a unique, highly-tailored online presence. This package offers custom design and development from scratch, ensuring every aspect of the website aligns with your brand identity and business objectives.

Includes:

Comprehensive Consultation: In-depth analysis of your business needs, goals, and target audience.
Custom Design and Development: Unique design created from scratch with unlimited revisions during the design phase.
Content Creation and Integration: Up to 10 pages with professional copywriting and high-quality images or custom graphics.
Advanced SEO Setup: Comprehensive on-page SEO, keyword research, meta tags, alt texts, and SEO-friendly URLs.
Responsive Design: Custom responsive design for all devices.
Advanced Features: Blog setup, booking systems, e-commerce capabilities, or membership areas.
Interactive Elements: Custom forms, interactive maps, sliders, and multimedia integration.
Google Analytics Setup: For tracking site performance.
Ongoing Support: 90 days of priority email support and one major content update within the first 90 days.

Best For:

Established businesses looking for a unique online presence
Companies requiring advanced features and custom functionalities
Businesses aiming for a strong competitive edge online

How to Choose the Right Package

Consider the Semi-Custom Website Package if:

You need a professional website quickly and within a budget.
Your business requires a straightforward online presence without extensive custom features.
You are comfortable providing your own content and images.

Consider the Full Custom Website Package if:

You want a unique, tailor-made website that stands out from the competition.
Your business needs advanced functionalities such as e-commerce, booking systems, or custom forms.
You require professional content creation and ongoing support to ensure your website evolves with your business.

Next Steps: Ready to take your online presence to the next level? Contact us today to discuss your specific needs and determine which package is the best fit for your business. Let's build a website that not only meets your expectations but exceeds them.

3 Reasons You Should Use 2D Floorplans For Your Real Estate Listings

alex@newhorizonap.com (Alex Cruz) — Sun, 15 Jan 2023 14:25:25 GMT

2D floor plans provide a clear and detailed layout of the property, which can be especially helpful for potential buyers who are unable to visit the property in person. Here are four reasons why you should include 2D floor plans in your listings:

They provide a clear understanding of the property layout: 2D floor plans provide a detailed view of the property layout, including the location of rooms, hallways, and staircases. This can help potential buyers to envision how they would use the space and how their furniture would fit in the rooms.
They help buyers compare properties: By providing a detailed view of the property's layout, 2D floor plans allow buyers to compare properties and make an informed decision about which one is the best fit for their needs.
They help buyers with spatial awareness: 2D floor plans can help buyers understand the proportion of the rooms and the overall flow of the property, providing a better understanding of the property's layout and how they can use the space.

Incorporating 2D floor plans in your listings can help potential buyers to envision the property's layout, which can help them make a more informed decision. At New Horizon Media Group, we understand the importance of showcasing properties in the best possible light, and we highly recommend including 2D floor plans.

5 Reasons Homebuilders Should Have A Good Quality Website

alex@newhorizonap.com (Alex Cruz) — Tue, 27 Dec 2022 01:53:25 GMT

Why Your Custom Home Builder Website Matters!

A website is often the first point of contact for potential customers, so it is important to make a good first impression. A well-designed website can showcase the builder's skills and capabilities and help to establish trust with potential customers.
A website can provide important information about the builder's services and process, helping potential customers understand what to expect when working with the builder. This can help to streamline the sales process and make it easier for customers to decide whether to work with the builder.
A website can be a useful tool for generating leads and attracting new customers. By providing information about the builder's services and showcasing past projects, the website can help to attract interested customers who may not have otherwise considered the builder.
A website can help to establish the builder as a thought leader and expert in the field. By providing valuable information and resources on the website, the builder can demonstrate their knowledge and expertise to potential customers.
In today's digital age, a website is an essential marketing tool for businesses of all sizes. It is an easy and cost-effective way to reach a wider audience and showcase the builder's skills and services to a larger audience.

Email us today if you would like to discuss next steps to creating your new website!

team@newhorizonap.com